The Bachelor Revolution

Monday February 18, 2013

So... I watch the Bachelor. Yes, I am a 21 year-old woman, and I fall into the same trap every week. I turn it on out of habit, get annoyed with all of the fake, scripted drama, yell at the TV, roll my eyes, etc.; and yet I can't tear my eyes off of the television when the rejected ladies are pouring out their hearts to the very empathetic cameramen after they are rejected on national television. There are many aspects of it that are very much like a cult, with Chris Harrison as the charismatic leader, assuaging all of our fears about never finding love. It's as simple as humiliating yourself on primetime for the world to see!
 

One thing that is impossible not to notice is the different attention that The Bachelor is getting on all sorts of social media platforms. A trend lately with a lot of brands has been to "Live Tweet" with question and answer sessions for magazines or other brands with health, beauty and wellness tips. Now, the world has caught on and users have deemed themselves "worthy" of live tweeting events for their followers' pleasure. I find it interesting that a lot of people used to be embarrassed of the fact that they watch the show at all, and were mainly silent about it. Now, it is a connecting point worthy of creating content. I know that on my twitter feed I had at least four tweeters telling me their prized opinions of all of the turmoil folding out before my eyes.

It's funny how live tweeting used to be held only for major events like award shows, major sporting events and political happenings. The changing face of social media has almost reversed-- brands started using social acting like people in an existing conversation; now, people are acting like brands and sharing their opinions to make people listen to what they have to say. It makes me wonder if social media will always be this cyclical...

In the meantime, we can all enjoy the witty remarks made by "Tierra's Eyebrow's" Twitter account!